Mumbai, 06th December 2024: GroupM, the media investment group under WPP, has announced its win at the 9th Annual Microsoft Advertising Partner Awards 2024, under the award category “Omnichannel Excellence Award” at the APAC level. This recognition, awarded during the first-ever in-person ceremony held on December 4th in Sydney, marks a significant milestone in GroupM’s journey. This honor underscores the company’s commitment to staying ahead of the curve in the ever-evolving marketing landscape.

GroupM’s achievement showcases its expertise in leveraging geo-granular technology for precise targeting, driving creative innovation, and delivering household ID attribution in recent Connected TV campaigns—key factors that earned them this prestigious award. Powered by Microsoft Advertising, this triumph highlights GroupM’s role in setting new benchmarks in the addressable advertising space.

This award underscores GroupM’s commitment to fostering a talented and motivated team that consistently delivers exceptional results. GroupM is also at the forefront of the growing addressable TV advertising space, leveraging strong partnerships, and developing world-class solutions for Connected TV. These brand-centric strategies are designed to resonate with audiences, ensuring maximum impact and measurable results. Through continuous innovation and a focus on performance, GroupM remains a leader in redefining the advertising landscape.

Atique Kazi, President of Data Performance and Digital Products at GroupM India, said, “Winning the Omnichannel Excellence Award at the Microsoft Advertising Partner Awards 2024 is a proud moment for us. It reflects our team’s innovation and dedication to delivering impactful, customer-focused strategies. This recognition motivates us to continue empowering brands with measurable growth and meaningful connections.”

Rajiv Rajagopal, Head of Advanced TV at GroupM India, said, “We are grateful to receive the Omnichannel Excellence Award at the Microsoft Advertising Partner Awards 2024. With Microsoft’s advanced tech stack, we built a premium CTV marketplace featuring precise geo-polygon targeting—delivering refined, geo-targeted ads. This recognition underscores our commitment to innovation, trust, and delivering exceptional client outcomes.”

GroupM’s win at the Microsoft Advertising Partner Awards underscores its unwavering dedication to innovation, growth, and delivering excellence for its clients, reinforcing its position as a leading force in the industry.