With machine-generated content now cluttering the most visible online touchpoints, audiences are likely to be increasingly turned off by content and conversations that are indistinguishable between human and AI – “Shielded by a monitor, you could be anyone.” While automation and AI can work wonders in terms of productivity & growth

• how are humans esp GenZ, reacting a bot-centered web?
• What does this mean for brand relevance?
• Will channels like search and social media find a role in GenZ’s internet

how should marketers future-proof their strategies to remain relevant in the consumer buying process in the coming years.

How can brand use the human element of Gen AI to build brand love at scale, by translating big data into empathetic action.

Date: 5th March, 2025

Time: 2:40 PM- 3:00 PM

Speakers: