CPaaS tools have been godsent for marketers leveraging consumer attention to improve lifetime values of consumers and improve sales focus. This session will try to understand trends and opportunities that an AI based CPaaS can bring for marketers answering questions such as:

• How can CPaaS be used to improve customer retention and loyalty?
• What are the challenges in implementing CPaaS solutions?
• How can CPaaS be used to create personalized customer experiences at scale?
• How can AI be used to improve the accuracy of customer segmentation and targeting?
• What are the ethical & practical considerations of using AI-powered CPaaS such as loss of marketing control over messaging?
• What are the future trends/needs/marketer’s asks in this space?