Prashant is an internationally awarded marketeer and brand strategist with experience across consumer internet, e-commerce, consumer goods, financial services and corporate branding. He currently leads marketing for Grofers including all sub-functions of brand management, consumer insights, consumer lifecycle, reengagement, partnerships, PR and digital & mobile marketing. He is responsible for driving acquisition, managing retention and delivering top-line for Grofers .Prashant's interests lie in growth strategy, brand development, new age media, engagement marketing, new product development, consumer behaviour, online commerce and all things digital. He holds a degree in Electronics Engineering from NSIT Delhi (2004) and an MBA from IIM Ahmedabad (2007).