A seasoned leader for digital-first businesses, Prashant brings 15+ years of rich experience across growth, brand building, strategy, marketing and sales, across diverse sectors including e-commerce, consumer internet, FMCG and financial services. His role at Licious entails P&L ownership, category management, brand, product development, platform growth and new city expansion.

Prior to joining Licious, Prashant led marketing and growth at Grofers, where he drove e-commerce adoption and the brand’s 20x growth over four years. He loves building fearless teams that challenge the status quo, break boundaries, and achieve moon-shot goals.

An alumnus of IIM Ahmedabad and NSIT Delhi, Prashant has led brand strategy for Lowe Lintas and Leo Burnett across multiple sectors such as consumer internet (Freecharge), FMCG (Unilever – foods, oral care and desserts) and financial services (Axis Bank). He began his career with ICICI Bank and Avaya.

Apart from being a keen observer of consumer behaviour and digital technologies, Prashant is passionate about running and football. He has won national and international awards for marketing excellence, likes to mentor early-stage start-ups and is a guest faculty at select Indian B-schools.