With consumer shopping habits rapidly changing, marketers must capitalize by building numerous shoppable moments into the buyer journey, ensuring that consumers can purchase with limited friction the moment they feel inspired to do so. This session focusses on:

1. What percentage of conversions are impluse purchases for you?

2. How do you create shoppable moments/content strategy at each touchpoint? What tech, strategy, channels work best?

3. How does this change with online & offline channels?

4. What is the role of influencers in for you in brand discovery to purchase?

Speakers:

• RUBEENA SINGH (Country Manager India & MENA – AnyMind)
• EITI SINGHAL (Chief Marketing Officer – Vega)
• AKSHAY MATHUR (Chief Revenue Officer – Tyroo)
• LEEMA MAHAJAN (Nutrition Coach, Weightloss Specialist, and Nutrition & Health Educator)

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