GDPR, CPRA, and the impending demise of third-party cookies have made data privacy a vital concern for digital marketers. This affects more than just advertisers.
If your email strategy relies on clicks, opens, and assumed opt-ins, the changing data privacy landscape could disrupt your approach. Prepare now for the impact of reduced cookies, new security measures, and evolving data privacy.
After this session, you will:
- Learn how data privacy tools and regulations affect your email strategy.
- Assess your email program’s value beyond clicks and opens.
- Find new ways to grow your first-party database.