2:00 PM – 2:45 PM

Building new data and audience strategies for a privacy-first world

With third-party cookies set for depreciation and data privacy firmly in the spotlight, traditional audience addressability strategies are being disrupted. Now, new models and approaches are emerging to identify and reach audiences efficiently and effectively, while also helping to build a deeper level of trust with customers.

Prepare for the future in this interactive workshop with data and audience expert Pete Danks as he guides you through future-proof solutions to test, and offers recommendations on how to develop a robust audience strategy for a privacy-first world.

3:15 PM – 4:00 PM

How to Deliver a Superior Streaming TV Ad Experience

In order to successfully engage consumers on all screens, whether it’s through the living room Connected TV or on a Smartphone, delivering a quality ad experience is essential to drive positive brand affinity for both the content owner and the advertiser. In this session, learn how to achieve the optimal ad break and why automation is key to unlocking the full value of streaming TV advertising across screens of all sizes.