Together, broadcasters, retail media networks, agencies, and adtech platforms are now using gen AI to create, launch, and optimise ad campaigns at scale. In this session, we break the two biggest barriers to growing advertiser investment in streaming TV: Creative Production and Access.

Creative Production – Discover how Magnite’s Streamr.ai tech utilises GenAI to turn concepts into studio-level productions for brands of all sizes, whilst reducing creative production costs by up to 90% through automation.

Access – Creative is only valuable if it reaches the right inventory and audience. Learn how AI-generated video is being activated programmatically across the world’s most trusted streaming TV and premium digital publishers.

Also, get a sneak peek into what’s coming with our Buyer Agent.

Join this conversation for broadcasters, streaming platforms, agencies, and brands to explore what AI and programmatic means for the next chapter of streaming TV advertising.