A single customer view (SCV) is a unified, comprehensive profile of a customer that consolidates data from various sources into a single, actionable view. It provides a 360-degree view of the customer, enabling businesses to understand their needs, preferences, and behaviors more deeply.

While theoretically this is an important strategy for marketers, fragmentation of channels and martech platforms, creates various challenges. In this segment we discuss:

• How can businesses overcome the challenges of data privacy and security when building a single customer view?
• What are the key metrics to measure the success of a single customer view initiative?
• How can businesses ensure that their single customer view is up-to-date and accurate?
• What are the future trends in building a single customer view?
• How can businesses use a single customer view to drive innovation and growth?