A conversation about the growth of Commerce in the country, that is revolutionizing customer journeys and brand priorities, almost overnight. This session will discuss the evolving ‘commerce’ space and how brands are strategizing to make the best of it. The session will discuss:

• Role of QC in a brand’s ‘commerce’ plan.
• What is the scalability of the current QC – 10min model that we are seeing. Is this a metro or tier 1,2,3 formula? What will help QC scale beyond?
• How are brands building capabilities to align with evolving consumer behavior
• How is AI transforming the consumer journey here.
• How are ROI and measurement metrics functioning in this context?