It’s no secret that CTV is experiencing a boom. Consumers are flocking to streaming platforms in their millions, and where consumers go, ad dollars follow. But how do we streamline investment across linear and CTV in terms of buying mechanics, measurement, targeting and data and ad experience. The need of integrated TV planning is now as TV viewership is fragmented.
In this session PubMatic and Finecast will discuss how they’re working together to offer advertisers a truly integrated view of audiences on CTV and linear.
- SUDIPTO DAS (VP, Advertiser Solutions, APAC – PubMatic)
- Rajiv Rajagopal (Head of Client Development & Engagement – Finecast)