In light of Google’s decision to not depreciate Chrome’s cookies anymore, does your martech strategy change?

• How should brands incorporate a data centric culture into their organizations.
• How can data centricity create new business opportunities
• Is precision targeting still a focus, and how difficult is it to do with FPD?
• How to create unified marketing & CX strategy that prioritise personalisation and the human experience?
• How AI will impact personalisation in the future. What are the challenges / ethical concerns?