VICE PRESIDENT - CONTENT MARKETING IXIGO
Aashish Chopra is an award winning viral video marketer, having made and marketed videos with millions of shares and gazillion views, with one becoming Asia’s most shared branded Facebook post (Campaign Asia) and other getting 40 million views in a week. He is the author of the Amazon bestseller, “Fast, Cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget.” He also won the “Content Marketer Of The Year” that year. Recently he was featured on Forbes. He is passionate about content and believes that in the times of declining attention spans and chaotic news-feeds, creativity is the differentiator.
He heads content marketing at ixigo. From ideation to execution he has been instrumental in making video marketing a growth hack. From driving app installs, to skyrocketing reach with videos. “In today’s fast evolving digital landscape, social media strategy for any brand revolves around remarkable content. Content must be compelling and share-worthy, period. Every brand today is turning into a media company.” he affirms. Before diving into video marketing, Aashish was active in visual content marketing, with several Infographics going viral on Slideshare.
Aashish has been on stage at events at IIT Bombay, IIM, CXO Roundtables, DMAI, Internet and Mobile Association of India (IAMAI), ClickAsia, FICCI, Ashoka University, Bridge Business School, ICFAI Business School Hyderabad, Manipal University, Digital Vidya, Digital Marketing Summit – Asia, sold-out masterclasses at DMAasia Delhi & Mumbai, Webit.India, NDTV, TiE Travel Marketing Summit, NIIT, YourStory Mobile Sparks and an exciting lineup for 2019