Addy Cutts is a director of channel partnerships at Oracle Data Cloud, where he oversees commercial relationships for the JAPAC region across Audience, Context, and Measurement solutions. He is responsible for driving the international platform strategy, which is inclusive of integration expansion, new business development, client services, and accelerative revenue growth with Tier-1 technology partners across JAPAC. Addy joined Oracle over five years ago and has served in a few key leadership positions, including leading Publisher development for EMEA and overseeing sales for the Oracle Data Marketplace (DMP), formerly known as BlueKai. He has more than 20 years of experience in the digital industry, implementing data-driven marketing strategies in the publishing industry both on the client- side for Telegraph Media Group and BBC Worldwide and on the tech-side for VisualDNA (Acquired by Nielsen). Addy is based in Singapore.