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Profile

Aditya Kanthy

CEO & MD DDB Mudra Group

Aditya has the privilege of leading some of the brightest minds in advertising in his role as CEO & Managing Director of the DDB Mudra Group. A homegrown leader, he has risen through the ranks in his 19-year journey with the Group.

Through the promise of Unexpected Works, Aditya helped reimagine DDB Mudra Group for the post-COVID age to ensure an unreasonable share of growth for its people, the company and their clients. Under his leadership, the company has gone on to become one of India’s largest marketing communications networks with successful ventures in gaming, B2B, pharma, and social impact communications. He has led the integrated transformations for some of the Group’s largest businesses, breaking the mould of offline-online thinking and making brand building a fluid and collaborative process. Aditya’s penchant for driving transformation stems from his aptitude and 16+ years of experience in strategic planning.

Aditya believes a diverse and inclusive culture is the key to unlocking a new level of creativity. His vision for creating a diverse and progressive agency of the future is seen through marquee initiatives like ‘The Phyllis India Project’ which creates a community of women leaders, and ‘Open Pride’ that fosters an inclusive and engaging work environment for the LGBTQIA+ community & allies.  Expanding on an organization’s role in how people experience work in tandem with their life, the Group enabled new parents to prepare the ground for Equal Parenting. He has overseen fundamental policy changes, some of which have been industry firsts, like the inclusion of same-sex and live-in partners in medical insurance and arguably the best paternity leave in the industry at 12 weeks. A vocal advocate for mental health and work-life balance in the creative industry, Aditya has pushed to create an Employee Assistance Program for mental wellbeing for not only employees but also their family members.

Under his leadership, the Group has been awarded Silver at IWEI’s Top Employers 2020 for the LGBT+ community and are four-time Gold winners of the Talent Development Program of the Year at the Campaign South Asia Agency of the Year Awards.

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