With over 15 years in Advertising Technology, Arjun Som has led technology, sales, and marketing at various verticals. He started with Indiaplaza, leading their marketing function for 2 years before moving on to Sapient and then to InMobi where he was the Director of online sales. An entrepreneur at heart, he founded Kritter in 2013 and Aroscop (in a joint venture with Sciera) in 2019. At Aroscop, he leads the business development & sales functions while being actively involved in product development as well. His expertise lies in creating technology & data-driven advertising solutions for advertisers and publishers.