A marketer with over 15 years of experience in performance, branding, and data driven marketing. He has helped global, regional and domestic brands across different verticals achieve marketing and branding objectives leveraging digital media. He is currently responsible for performance and data driven marketing solutions at PivotRoots, a full-service digital marketing agency powered by data & technology fuelled by design thinking. In past, he had spearheaded digital marketing efforts for Shaadi.com, and also has worked with leading digital agencies in India and Singapore.