With nearly 2 decades of marketing experience, Sridhar.B  is a member of Diageo’s Global Digital Excellence team. He leads the acceleration of  e-Commerce and digital technology innovation across markets. He is passionate about E2E digital transformation that creates a competitive advantage for the business. Over the years, Sridhar has worked on world class brands like Johnnie Walker, Smirnoff, Guinness, Baileys and  Royal Challengers Bangalore during his stints in both India and Europe