She has spent 24 years in advertising with Wunderman Thompson, erstwhile JWT, India. She has worked in the agency’s Kolkata, Mumbai and Delhi offices on a diverse portfolio from FMCG, Finance to Tech, besides being in the APAC and global JWT network teams on Unilever, Nestle and Nokia. Her last role prior to GTB was Head of PO1, an independent business unit managing PepsiCo, for JWT India.

Babita is actively involved in mentoring women and students. She is a well known speaker in the adtech community, and on various other forums. She has initiated programmes at the workplace as well as spoken in industry forums on how women can be encouraged to work, and how productivity can grow exponentially with diversity and gender balance.