Experienced Marketing & Digital Transformation professional with over 14 years’ experience, in diverse sectors such as Retail, E-commerce, Cement, Hospitality and BFSI. Has managed and successfully delivered in diverse roles such as building digital teams from zero to one, channel sales (cement), setting up ecommerce websites, building strategic alliances, strategizing and executing for data-driven and ROI-oriented marketing, envisaging and executing go-to market and digital transformation strategies, rebranding and brand launch, BTL & offline marketing, as well as B2B marketing. A student for life and believes ‘Digital is Easy’.