Jamie Jouning is Global Head of Advertising at The Economist, and holds a seniorleadership position within the B2B organisation. He is responsible for driving the commercial strategy where it pertains to advertising. Working closely with editorial, sales and product teams to ensure that The Economist delivers a best in class advertising proposition for clients and advertising agencies alike. Prior to that, Jouning was Global Chief Revenue & Country Manager UK of Italian owned digital pure play, Freeda Media. Responsible for driving revenue growth across both the media and nascent technology/marketing consultancy product offering.

Jouning spent the majority of his media career at Condé Nast, rising to Global Chief Client Officer. He built from scratch and rapidly expanded a central global commercial function, Global Commercial Partnerships, generating revenues through a wide range of business initiatives across the 32 markets which comprise Condé Nast, including advertising partnerships, sponsorships, events, video, branded content and programmatic sales. He was also responsible for the strategic management of clearly defined set of global key accounts, a collection of clients that comprised +30% of all global advertising revenue. Prior to the integration of Condé Nast US and Condé Nast International, Jouning was the Chief Revenue Officer at CNI, a position he held for 4 years.

He joined CNI from Condé Nast UK where he spent 3 years as Publishing Director of Glamour, helping to reimagine the 15-year old title with a new format and a strategic repositioning. He also enjoyed 4 years as Digital Director of Condé Nast UK, overseeing all aspects of the digital business. Prior to successfully launching WIRED as Publisher in March 2009, Jouning was Associate Publisher of GQ and GQ STYLE, the dominant quality men’s magazines. He has also been Promotions Director of GQ and a Sponsorship Manager at Sky TV and has 30 years publishing/media experience.