Prior to this, he set up the social media practice for GroupM India and also led the digital insights agenda.

Before joining GroupM, Karthik was the Country Head for Nielsen’s online division and also for NM Incite – the joint venture between Nielsen and McKinsey.

Karthik is a visiting faculty in many prestigious B-schools across India and a board member at I-COM (The premier global forum for marketing data & measurement).

When he is not on his day job, he is a screenwriter and host of “The Filter Koffee podcast”.