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Profile

KRUTIKA SHROFF

SENIOR LEAD UX DESIGNER - FRACTAL INK | COMMERCE LEAD – DENTSU FRACTAL INK

Hi I am Krutika, a senior lead UX designer at Fractal Ink Design and Experience Consultancy.

I design experiences that address user needs and business challenges with empathy and by harnessing design thinking and agile frameworks . I specialise in Strategy, Research, UX design and Service design and help products and services become more human.

With several years of experience working on international projects in multi-cultural and cross functional teams, I have been a part of setting global benchmarks for delightful experiences that work.

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