Mayank is a product marketing enthusiast who is passionate about technology marketing space for products/services. He is currently associated with Amazon where he leads marketing function for their advertising business in India. Prior to this, he was associated with Adobe Systems Inc where he handled the digital marketing mix portfolio for Technical Communication products. His work portfolio consists of management of marketing and content campaigns with the goal of creating brand awareness, generating leads and creating customer engagement by branding, positioning, social media, advertising, packaging, digital marketing (email marketing, display ads, SEO/SEM, website analytics), partner ecosystem development, tradeshows, sales enablement and pricing principles with a keen focus on RoI.