Mihhiir Lakhani, a seasoned marketing expert with 18+ years of experience in programmatic media, performance marketing, and analytics, is currently the Head of Marketing at NMIMS Global. Passionate about democratizing access to quality education, he played a pivotal role in achieving a 50% YoY increase in student enrollment through innovative ideas and aggressive marketing tactics. In his previous roles, Mihhiir represented GroupM as Head of Programmatic [m]PLATFORM, earlier roles he served Madison Media as Head of Performance and Programmatic Media, and served as a strategist at iProspect India.