Niti Kumar is the Chief Executive Officer of Spark Foundry India, a modern media agency with a start-up mindset. She leads the agency’s growth agenda with a sharp focus on agility, consumer-centric thinking, and performance-led planning, ensuring media delivers measurable business impact, not just visibility.

With over two decades of experience spanning media, marketing, and business leadership, Niti brings a rare combination of strategic clarity and operational rigour. During her four-plus years with Publicis Groupe as Chief Operations Officer at Starcom India, she has been instrumental in shaping high-performing teams, strengthening client partnerships, and driving sustained momentum across the business.

Before being a part of Publicis Groupe, Niti served as Chief Marketing Officer at Penguin Random House India, where she led marketing for over 300 titles and played a key role in launching the company’s audiobooks and e-commerce divisions, significantly expanding its digital presence and direct-to-consumer capabilities.

A strong advocate for consumer insight, data-led decision-making, and innovation, Niti is recognised for translating strategy into action. Her leadership has earned her multiple accolades, including being named among the Most Influential Digital Leaders of 2024. A TEDx speaker, she is known for challenging conventions and pushing boundaries – cementing her reputation as a forward-thinking leader shaping the future of marketing.