Niti Kumar is the Chief Operating Officer at Starcom India. She closely works towards Client deliverables, Revenue Growth and New Business Development across the agency’s offices. 
 
She is an experienced media and marketing professional with two decades of rich experience in media planning, marketing, digital communications and media investment management. In her career span, she has worked across a variety of categories like Publishing, FMCG, Telecom, Automobiles, Garments and BFSI.
 
Before joining Starcom, Niti worked at Penguin Random House India, where she spearheaded marketing along with the digital and data initiatives of the organisation. A graduate from MICA, she has worked in leadership roles at GroupM (Managing Partner North & East at Mediacom) and Mudra Communications (Office Head, Media, Delhi & Kolkata). 
 
A TEDx speaker, Niti has closely led and managed media investments and strategy for global and local businesses like Mars Wrigley, Shell Plc, Makemytrip.com, Gillette, Amway and Reckitt Benckiser, to name a few.