Noelia has extensive experience in the mobile, internet and social media, with a proven track record of success in developing profitable business from scratch in international markets. Her deep knowledge of the mobile industry has been forged working in different positions in the value chain, multiple business models across more than a dozen markets. Before becoming CEO at mediasmart, she held multiple executive positions such as VP of Marketing and Business Development for EMEA at Palm (acquired by HP), VP of Mobile for the social network Hi5 and Managing Director for Buongiorno USA (acquired by NTT DOCOMO).

Noelia holds a Bachelor’s degree in Physics from Santiago de Compostela University (Spain) and a Master of Science in Electrical Engineering from Stanford, where she was a Fulbright Scholar.