Reena Mishra is an award-winning sales leader, business strategist, and diversity and inclusion (D&I) lead for Microsoft Advertising in Asia Pacific. With a 20+ year background in sales and leadership, her career spans across an impressive portfolio of leading media and tech companies including Indian Express, Zee Network, Star News, Can West Media, Yahoo Inc, Alibaba and Microsoft.

Reena is currently Director of Sales at Microsoft Advertising, where she drives the growth and transformation of the online advertising business in India and Southeast Asia. She is a Microsoft Platinum award winner, a prestigious designation bestowed on individuals who are influential leaders, that have surpassed expectations by going above and beyond. A captivating and insightful speaker, Reena draws on her affinity for all things Tech and her unwavering commitment to help clients successfully navigate the fast-paced, dynamic advertising landscape by leveraging the power of Microsoft Advertising’s ecosystem and innovations.

As a D&I champion at Microsoft Advertising Asia Pacific, Reena actively advocates for a more inclusive and equitable workplace culture for everyone, especially women in tech. She is an active mentor and a role model for aspiring women leaders, sharing her insights and experiences on how to succeed in the dynamic and competitive tech industry. She believes that being in sales gave her wings. “You get an opportunity to meet people, understand how companies work and if you are brave enough to look at our own shortcomings, it will give you a lot to work on”.