Robin believes in disrupting traditional thinking and business models. He doesn’t do anything because it's easy. Fail fast and learn quickly is the mantra that drives him. Robin has the ability to spot the right talent and create a conducive environment for them to thrive in. Another quality he possess is, nothing ever misses his radar. He is foresighted and passionately rallies behind his team to ensure they succeed.

He combines a lifelong passion for entrepreneurship with an impressive track record as a global business leader in digital media and technology. At each stop in his career, he has proficiently managed revenue and P&L growth having built businesses around the world, including the Nordic region, London and New York.

Robin founded an online video network operating across Europe that was acquired by Adconion in 2012, at this time he became the Managing Director of the company's Nordic region. He successfully built the company's advertiser, publisher and recruitment strategy from the ground up in that region, and developed extensive experience with agencies that were beginning to embrace online video as a main catalyst in the shift in marketing from TV towards online & digital beginning with pre-roll advertising in the North American Territory.

Robin previously worked as the Director of New Ventures for an International Publisher based in Sweden and London, where he was working with Founder founder to wrap and propose multiple business models around founder concepts. Worked closely with R&D to understand consumer sentiment and participate in focus groups driving marketing and business model decisions. Prior to that. his career stops included work as a business and technology consultant for large companies throughout the region.

In his current role at Channel Factory (CF) he is responsible for global growth and development of the google certified CF proposition which helps advertisers align their brand with the best content and reach the right audience most cost optimally. Large global advertisers use the CF platform today and under Robin’s global leadership CF has been doubling their ad investments, on behalf of its clients, with YouTube, every year surpassing US$ 550 million mark last year. India is clustered as part of the global growth markets for CF and latest country where CF has launched. Robin, together with all his global responsibilities, is currently ensuring no stones are unturned in building and scaling up the India business.