Samrat has over 15 years of experience in the Media and Digital industry. He has worked with leading media organizations including Infoedge, Hindustan Times, Komli Media, and has been instrumental in building & growing the ad sales business at these organizations.  In his current role, he is the National sales head for Tyroo, Snapchat Business in India. He has played a key role in driving revenue and growing the ad monetisation mandate for the partner.