CHIEF DIGITAL AND MEDIA OFFICER DIAGEO
Savita Pai, Chief Digital & Media Officer at Diageo India, heads media planning & deployment, digital and influencer activations, ecommerce, content partnerships and brand advocacy for the spirits giant Diageo for their India business. She is known for her strategic mindset, ability to drive large scale transformation and leadership of diverse teams. Prior to this role, she led Strategy for Diageo India working with the CEO to drive medium to long term strategy initiatives.
In her current role, Savita leads media and brand communications across the Diageo India portfolio from McDowells No.1, Royal Challenge, Signature to Black Dog, Black & White and Johnnie Walker. She works closely with cross-industry associations to lead new age media thinking as well as pioneer Marketing in the media dark segment of Indian alcobev.
She has worked in strategy development and deployment mostly in technology & retail sectors for over 16 years – first as a Management Consultant at McKinsey & Co., then in Corporate Strategy at HP & Flipkart, running Cisco’s startup acceleratorLaunchPad as well as setting up new businesses for Amar Chitra Katha.
Savitahas a Post Graduate diploma in ManagementfromIndian Institute of Management, Bangalore and has completed her Bachelor of Engineering in Computer Science from PESIT Bangalore.