EVP and Head- Marketing HDFC ERGO
Shilpa Desai is the EVP & Head of Marketing for HDFC ERGO. In her present role, she is responsible for defining and driving the brand strategy and roadmap for the Company, while supporting business initiatives through marketing and communications. Her key strength lies in driving strategic brand and marketing programs, with a deep understanding of digital technologies and evolving customer behavior.
Shilpa brings to the table an experience of 18+ years across manufacturing, product management and service organizations, including an extensive experience in the BFSI sector.
During her previous stints, she has held leadership roles in Marketing and Digital Business and has been a key driver in developing and repositioning Marcom strategies for brands like ICICI Bank, IDFC Bank and Fullerton India Credit Company Limited.
Shilpa is an Engineer graduate and holds an MBA degree in Marketing. Currently, she is also pursuing her PhD in Management from IIT Bombay.