A Marketer with almost 2 decades of experience building brands in the fashion and lifestyle industry, with a Diversified expertise in managing functions of Marketing, Business and Product Strategy, E-commerce , driving Growth through Digital and D2C in sunrise industries.

She has been instrumental in building brands across spectrums in her stints of a large box retailer in Lifestyle, establishing amante as a premium innerwear brand and now is redefining the way India sleeps at Duroflex – The leading omni brand in mattresses and sleep accessories. Smita is the recipient of the DMA Trailblazer CMO Award 2020, Women Super Achiever Award 2019 (World Woman Leadership) , Social Media Superwomen Award (Social Samosa) amongst others.

Smita is an avid traveler and a foodie, with an interest to understand cultures and consumerism across the globe.