Varun Alagh comes with over 10 years of leadership experience in sales and marketing roles with world-renowned FMCG brands. During this corporate stint, he has won multiple recognitions including Business Unit Presidents Award, Above and Beyond Award and I am Diageo Award. Varun is the Co-founder and Chief Dad at Mamaearth, a brand that reduces parenting stress by offering a line of honest, natural and safe products. Varun leverages his understanding of the FMCG market to develop, distribute and market Mamaearth’s 100% toxin-free products.
“In India, it is difficult to find Paraben and Sulfate free products. The emphasis on the post-natal market is also low, which is quite developed in the US as most of the mothers go back to work full-time. This experience made me and my wife think of alternatives which are certified and can be retailed at 50% cheaper than the foreign brands present in India”, says Varun.
With a Masters in Finance and Marketing from XLRI, Jamshedpur, and Bachelors in Engineering from Delhi College of Engineering (DCE), Varun started his career with Hindustan Unilever and has, twice, been listed amongst the top managers in HUL. He then went on to become the Senior Brand Manager at Diageo. As a part of this assignment, Varun managed the ATL, BTL, Digital & On-trade activations for Smirnoff across India. Varun has also completed a four-year stint with Coca-Cola as the Senior Brand Manager, and has been instrumental in launching Coke Zero in India. A loving father of a two-year-old baby and a farsighted entrepreneur, Varun Alagh is a fun loving guy, always game for new adventure and challenges.