He is responsible for driving company’s mission and strategy.

Vineet is a seasoned & versatile management professional with 25+ years of diversified rich experience mainly in heading Hypermarket, Supermarket and Fashion Business.

During his work tenure he has worked in manufacturing, capital & Finance market as well. He has conceptualised and co-creator of many brands like Big Bazaar, Vishal, etc.

Under his current role he is in multi-disciplinary roles and bringing Vmart to scale through strategy & actions. He is Involved in the entire spectrum of Retail including adding new Footprints / Geography , Acquisition, operations, sales, Marketing, Building FMCG Business & Partner Brand Business.

He is with Retail industry since inception of Modern Retail trade in India. Empowering a team to be able to do the above is his idea of gratification. Vineet has both depth and breadth of leadership and operational experience in the value retailing format, and a customer-centric approach.

Vineet is a well-educated and did Chartered Accountant from ICAI, Company Secretary Inter from ICSI & Cost Work Accountant from ICWAI. Also an alumnus of IIM Ahmedabad and did Advanced Management Program from Insead, France.

Vineet speak English, Hindi & many regional languages.