As Senior Director at The Trade Desk, Vivek leads strategic data partnerships across India, SEA and ANZ to help our clients become more successful through data-driven programmatic advertising. His focus is to develop and nurture key partnerships in functional areas like audiences, retail, measurement, TV and context – for this region.

Vivek has spent the last few years working in both commercial and product strategy roles across technology, consulting and early stage startups in APAC. He is an advocate of data-driven insights and champions programmatic advertising adoption to driver better business outcomes.