Retail media was a welcome break for marketers stuck in the duopoly, offering a balance between branding and performance. It’s now up to marketers to push for and help create continuity across a wildly fragmented ecosystem of retailers & ecommerce platforms – because the richness of audience insights combined with retailer data is well worth it. This panel will discuss:

• Future potential of retail media
• What are a marketer’s asks from retail media and are these platforms gearing up to address it?
• What are some of the challenges to growth for retail media platforms and how are they working around it?