Each day as digital marketing continues to eclipse traditional channels, new technologies are accelerating the pace of change in marketing strategies and consumer experiences. As we come to appreciate agility, adaptability and resilience this session will answer burning questions on:

1. How should brands create a culture of agility, adaptability and resilience to embrace these changes

2. How do you decipher which of these new channels/technologies are likely to work for you. What are your experimentation budgets like?

3. How do you measure the output of these channels in line with your overall business PnL