It is an influencer led market and there is zero doubt that brand advocates generate conversation, engagement, and sales. What are the strategies, technolgies and analytics that brands must employ to create a community flywheel and keep it spinning at high speeds?

This segment will talk about:

1. The latest trends and strategies in influencers marketing

2. Better use of analytics to measure influencer impact

3. Virtual Influencers & how new technologies are entering this space

4. Micro vs Macro influencers – will the space diversify or consolidate?

Speakers:

• ADITI MATHUR KUMAR (AVP – Content Strategy & Partnerships – Interactive Avenues)
• SAKSHI SINDHWANI (Content Creator & Model)
• SHUCHI SINGHAL (AVP Marketing – Emami)
• SHIPRA SRIVASTAVA (Head of Media, CRM & Partnerships – Spotify)

Sponsored By: PushnotiAds