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The AI Disruption Index: India’s AI Consumers Are Already Reshaping Discovery — Is Your Brand Ready?

New Research from BCG and Moloco

Indian consumers are reshaping brand discovery through AI: 62% are active users, the majority research products with AI, and over 60% trust the results. But what does this mean for marketers and their app growth strategies?

Join Paul D’Arcy, CMO of Moloco, as he shares new research conducted with Boston Consulting Group (BCG). Learn where your industry sits on the AI Disruption Index, why traditional discovery channels are being bypassed, and three strategic imperatives for building durable customer relationships in the AI era.

Agenda

March 17, 2026
11:45 AM - 11:55 AM

Speaker

Paul D’Arcy

Chief Marketing Officer

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