The last 18 months has been a time of many changes. From the way we did business to how our consumers evolved, the New Normal is here. Business growth was redefined, as boardrooms across the world brainstormed virtually on how to survive and thrive in this fast changing economy. As D2C brands grew exponentially and Legacy brands opted for eCommerce and consumer first models, the buyers/customers adapted to the new ways of living – from buying groceries online to buying their first EV online. As millennials and non-digital natives re-designed their lifestyles, Gen Z recognized the need to ask for more; to be vocal in their expectations from brands and from society. Brands today are no longer responsible to their shareholders and executive board alone, but to their customers and employees alike.
In order to grow Brands need to R.I.S.E., which is to be
Responsible – create trustworthy and transparent marketing
Inclusive – Authentically cover consumers from a range of backgrounds and experiences
Scalable – Adopt practices such as eCommerce, tech for revenue and scale, measurement of marketing practices
Experiential – Meet the heightened and changing expectations for a world where the boundaries between offline and online are more blurred than ever.
ad:tech 2022 will truly RISE up to this challenge, and bring you incredible tech, case studies, intense debates on how to think forward for the next 10 years. The 5 NEW Stages of ad:tech 2022 will cater to topics that will explore the various aspects of R.I.S.E, and allow leaders to share their stories, learnings, and unique perspectives.
The Mainstage sees world the way Leaders do. Learn from global thought leaders, creators and advocates from all walks of life on 2022 and beyond.
The Data & Programmatic Stage will bring to life the conversations on programmatic strategies; what Brands & Agencies are they getting right, what are they struggling with, how tech can help, and what’s needed to get to an ideal stage of programmatic omnichannel.
The NextTech Labs will be at the cutting edge of new-age tech. Get ready to delve into the science of AdTech, the future of MarTech and lift the lid on the audiences we all rely on, both now and in the future.
The New Shopfront is set to discover the most important trends impacting the world of commerce – from offline to online, independent retailers to marketplaces, D2C and everything in between.
The Screening Stage tackles what’s next in the entertainment era, which is here is to stay in myriad formats be it OTT, CTV and more. Get ready as we talk to companies and people leading entertainment today on the big changes in the future of both traditional and digital broadcasting.
Call for Speaker is Now Open
Submit your session ideas today