UNLOCKING THE POWER OF DATA
3:00PM - 3:35PM 3:00PM - 3:35PMINTRO
If Data is oil, Consent is gold! First party opt-in data is the most valuable commodity most brands today possess. For everything from consumer experience to revenue optimization, data becomes the center point for publishers and brands. Hear from the biggest publishers and agencies on how they are Unlocking the Power of Data.
3:35PM - 4:10PM 3:35PM - 4:10PMAUDIENCE MANAGEMENT FOR OTT – USING BEHAVIOURAL DATA TO CREATE THE BEST EXPERIENCE FOR YOUR CONSUMERS
This session will explore how platforms are using first party data to enhance the consumer experience, as we speak with Wavemaker, Zee5, TheStage and YuktaMedia on on the entire journey, from data collection to processing, its activation, privacy filters, making real time decisions and much more.
4:15PM - 4:55PM 4:15PM - 4:55PMREVENUE MANAGEMENT – OPTIMUM UTILIZATION OF FIRST PARTY DATA FOR MONETIZATION OF CONTENT
With data analytics, revenue managers can use past patterns in consumption, ad formats, to create maximum innovation through price patterns, competition mapping etc. They can make insightful decisions on what kind of revenue models work for them, how to balance yield over customer experience, what partnerships can create win-wins and more. Hear from experts from Sharechat, Viacom18, Zee5 and YuktaMedia on what they are doing to create optimum utilization of first party data for content monetization.
