Anant Rangaswami 57, was, till recently, the Editor of Storyboard, the advertising, media and marketing show on CNBC TV18. Previously, he was founding editor of Campaign India and senior editor at Firstpost.com. Well-recognized in India’s media and advertising industries, Anant has over 25 years’ experience with companies including STAR TV, Sony’s SET and BCCL’s Times Television and Times FM. He also served as Vice President at TBWA India. Anant has authored two books: Watching from the Sidelines and The Elephants in the Room: The Future of Advertising in India. Anant will shortly announce a new show on advertising, media and marketing.