Nikhil currently heads marketing at Droom, India’s 3rd largest E-commerce company in India in terms of GMV and the largest online auto marketplace for buying and selling new and used automobiles with over 75% market share of the automobile transactions online. He has built a strong foundation in traditional brand marketing & further augmented it with digital expertise by working across digital first brands across FMCG & Consumer Electronics firms like Nestle, Samsung, Marico & Pepsi. He has delivered disruptive growth by turning around different challenger brands P&Ls, eCommerce business responsibility & led the organisation's entry into a new category with NPD deliveries. He has led digital transformation projects & innovative digital marketing initiatives to deliver strong business growth. He is an MBA from IIM Lucknow & has done his engineering from PEC Chandigarh. He has an inherent interest in the way digital interaction is changing the marketing landscape & the opportunities this change provides.