What We Are Reading - ad:tech

What We Are Reading

Tata Motors commercial vehicles signs three-year deal as Jamshedpur FC’s official automobile partner Read the story >>

Odd Couples: Why Unlikely Brand Collaborations Are Everywhere Read the story >>

Zomato Bans Use Of AI Generated Images By Restaurant Partners Read the story >>

Tum Aana to Beti Banke Aana…. Unilever’s powerful new ad about expectations from an unborn child touches the soul. Read the story >>

eCommerce weaves a brand new saga in India as Myntra bets on 4-hour delivery amid India’s quick commerce boom Read the story >>

Social media contributes the largest share of spending (30%, Rs 11,962 crore) to the Indian digital media industry Read the story >>

GroupM’s annual forecast for the ad industry Read the story >>

While it is ChatGPT and Generative AI that are making waves and dominating the discourse Read the story >>

What are the chances that the E.U. will block fully automated customer support? Read the story >>

Google gets heavy backlash over Gemini Read the story >>

4 principles for Retail’s use of AI. Some real-life examples that will impact a retailer’s life Read the story >>

Open AI recently launched SORA, an AI model that can create realistic images and videos from text instructions Read the story >>

AI will affect almost 40 percent of jobs around the world, replacing some and complementing others Read the story >>

It took Google nine days to explain its pushback against the IAB Tech Lab’s assessment Read the story >>

Google’s wrangling of third-party cookies is getting lost in transition Read the story >>

India Shifts to a New Socio-economic Classification System ISEC Read the story >>

ad:tech 2024 Wraps Up with a Focus on ‘Quest for High and Stable Growth’ Read the story >>

adtech 2024: Privacy and consent emerge as key, as social media gains an edge in marketing spend Read the story >>

ad:tech 2024: Here’s What Marketers Tend To Prioritise In Today’s Day And Age Read the story >>

ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape Read the story >>

How CTV platforms are pushing non-traditional ad formats – but not too far Read the story >>

Top 3 Indian IT companies train over 775,000 in generative AI skills Read the story >>

14,106 martech tools reveal 3 trends you should master Read the story >>

Marketing Math – Why CMO and CFO commercial angles never add up Read the story >>

Here’s how e-commerce advertising rates skyrocket during big sale days Read the story >>

Will 2024 be the year of Connected TV advertising? Read the story >>

Google, OpenAI, Microsoft, and now Meta: Are consumers lost for AI choices? Read the story >>

65% of Indians will buy brands that stand for something they can identify with Read the story >>

AppsFlyer’s APAC chief on gearing up for the privacy-conscious marketing era Read the story >>

The new age of marketing blends tradition with technology Read the story >>

The Impact of Google’s AI Overviews on Web Publishers Read the story >>

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