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Agenda 2026 Day 2

#9:30 AM - 9:45 AM
Welcome!

Welcome! - Join us for Coffee and Croissants

The Mainstage - ad:tech VISION

Where the Future of Marketing is Revealed

9:45 AM - 10:15 AM [Solving for India] Building for 1.4 Billion: Affordability, Access, Agility

The unique innovation frameworks that make India a testbed for global marketing solutions.

Leadership India Future

10:15 AM - 10:35 AM Building a Consumer Brand of Tomorrow

Leadership Future

10:20 AM - 11:05 PM Spotlight Sessions (TBA)

11:10 AM - 11:40 PM The Creator-Brand Compact: Redefining Influence

Beyond vanity metrics — how creators, brands, and audiences are reshaping credibility, authenticity, and commerce.

Creativity Commerce Creators Social Media

11:45 AM - 11:55 AM Spotlight Session (TBA)

12:00 PM - 12:30 PM The Courage to Reinvent: How D2C Mavericks Outlast the Market

How India’s boldest consumer brands turned disruption into enduring demand.

Commerce Leadership India

12:30 PM - 12:50 PM Spotlight Session (TBA)

12:50 PM - 1:20 PM Human-Centric Omnichannel

Using data and personalization not just to optimise journeys, but to make everyday experiences simpler, more relevant, and more meaningful. How to create intuitive, end-to-end customer journeys—across stores, homes, and digital touchpoints.

AI Data Omnichannel
ad:tech LIVE

Real Conversation. Real-Time. Real Issues.

12:50 PM - 1:20 PM Zero-Click India – The future of search & voice

AI Data India

1:25 PM - 1:45 PM AI vs. Creativity – Can machines dream?

AI Creativity Future
ad:tech DEEP DIVE - Level 4

AI. Data. Omnichannel. No Buzzwords. Just Depth

12:00 PM – 2:00 PM Partner event by Microsoft

BY #

12:00 PM – 2:00 PM Partner event by Husbpot

BY #
#1:15 PM - 2:15 PM
Networking lunch

The Mainstage - ad:tech VISION

2:30 PM- 2:50 PM Micro-Drama, Macro Impact

How brands are producing thumb-stopping stories designed for scroll-speed attention spans.

Creativity Creators Video Social Media

2:55 PM - 3:25 PM Community is the New Campaign

How micro-influence and fandoms are replacing traditional top-of-funnel marketing with bottom-up cultural power.

Creativity Creators Leadership Social Media

3:30 PM - 4:00 PM The Connected TV Playbook

Connected TV and OTT have moved from experimental channels to core brand-building platforms, combining the scale of television with the precision of digital.

This session will explore how marketers are using CTV to balance data-driven targeting with high-impact storytelling — and what it takes to plan, create, and measure campaigns when the living room becomes a performance channel.

The discussion will focus on real decisions leaders are making today: how to integrate CTV into the broader media mix, how creative needs to evolve for a cinematic yet addressable screen, and how brands can drive both reach and relevance without fragmenting the consumer experience.

Data Omnichannel Video

4:00 PM - 4:30 PM Beyond Prompt Power: Building AI-First Marketing Systems

How top brands are re-engineering their marketing engines with generative AI, predictive insights, and automation that scales creativity — not replaces it.

AI Leadership Future

4:30 PM - 5:00 PM Signature Session: The Bold Manifesto

Top CMOs discuss what “courage meets intelligence” means for leadership.

AI Leadership Future
ad:tech LIVE

1:50 PM - 2:20 PM From Search to Suggestion: The AI Assistant Economy

How marketers can optimize for the next search interface — where personal AI agents curate, compare, and choose for consumers.

AI Leadership Future

2:25 PM - 2:55 PM Commerce x Creativity: Building the Shoppable Brand

Turning shopping journeys into storylines — a deep dive into the creative science of brand-building through performance commerce.

Creativity Commerce Social Media

3:00 PM - 3:30 PM Social Algorithms, Cultural Shifts

From Linkedin Posts to Reels to Threads to India-first platforms — decoding the social engines shaping next-gen content discovery.

India Social Media
ad:tech DEEP DIVE - Level 4
#5:30 PM Onwards
Unwind & Connect – Networking Hour

Gold Sponsors
Silver Sponsors
Bronze Sponsors
Partners