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How D2C brands need to think about profitable growth.
We explored the depths of this topical theme with Samriddh, who comes with a wealth of experience growing multiple D2C brands like Bombay Shaving Co., Heads Up for Tails and many more.
Samriddh Dasgupta, Chief Business Officer, ARATA
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How legacy brands like Dabur are building consumer love in a new-age world.
Rajiv Dubey who has spent over 30 years at Dabur talks about the growth of the Brand and how it is aligning itself with the evolving consumer needs.
Rajiv Dubey, VP & Head of Media, Dabur
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How WhatsApp is helping businesses grow
We caught up with Ravi Garg to discuss how brands are using WhatsApp messaging effectively, the role of AI in using WhatsApp for Business and new opportunities unfolding here.
Ravi Garg, Director Business Messaging, Meta in India
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Growing an eCommerce Business in SEA
Interested in growing your e-comm business in South East Asia?
We caught up with Achint Setia, Chief Revenue & Marketing Officer, ZALORA Group, to talk us through the nuances of this market, and how to be build an Ebita positive e-commerce business in SEA.
Achint Setia, Chief Revenue & Marketing Officer, Zalora
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Big Spends & Big Trends for 2024 and Beyond
A refreshing new conversation with Harish Iyer, EVP - Investments & Media, Interactive Avenues, Interpublic Group (IPG) on BigSpends and BigTrends that are moving the advertising world - from IPL, WorldCup and Elections to GenAI and CTV.
Harish Iyer, EVP - Media & Investment, Interactive Avenues
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Retail in India – Growth & Potential
We caught up with Kumar Rajagopalan, CEO, Retailers Association of India, who was speaking at ad:tech New Delhi to speak about the future of retail & ecommerce in India, the National Retailers Federation (a Comexposium group event) in Singapore and much more.
Kumar Rajagopalan, CEO, Retailers Association of India
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#AI & #GenAI
Buzzwords that have taken not just the digital world, but every industry by storm, unleashing endless possibilities and, let's be real, sometimes a few scares too. We caught up with Jaspreet Bindra, The Tech Whisperer to interpret these confusing times of AI and the Search Wars.
Catch the conversation here -
Jaspreet Bindra, Founder, The Tech Whisperer
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Programmatic marketing in an era of sustainable growth
ad:tech caught up with Siddharth Shenoy, Country Manager at Appnext (Affle) to talk about market strategy for 2024 and Appnext's role in the ecosystem.
Catch the conversation here -
Siddharth Shenoy, Country Manager - Appnext (Affle)
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The Art of Maximizing the Value of Your Data
Identity resolution has always been a major challenge for marketers, even before the third-party cookie phase-out. By adopting a holistic approach to data management and analytics, marketers can unlock the potential of the data and drive sustainable value creation for the brand.
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Alban Villani, Regional CEO – India, SEA, Europe, Epsilon
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Microsoft’s plans for GenAI and the India market
ad:tech caught up with Marius Rausch to talk about Gen AI, the growth of programmatic, IPL, content streaming and much more, to get an interesting perspective on Microsoft Ads' outlook for India.
Full conversation here -
Marius Rausch, RVP - International Partner Sales, Microsoft Advertising
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Role of Retail Media in creating an equal playground for D2C and Legacy Brands
ad:tech caught up with Kapil to understand some key advertising trends, what's happening in Retail Media and how brands are using it, some advice for new-age D2C brands and much more.
Full conversation here -
Kapil Sharma, Director Growth Customer Sales, Amazon Ads
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State of Mobile Programmatic RevX (Affle)
Martje is multilingual technophile and an expert in mobile strategy, marketing, and technology. We explored the evolution and future of mobile programmatic marketing, Artificial Intelligence in customer engagement and much more.
Catch the full conversation here -
Martje Abeldt, CEO, RevX
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State of Connected Television with Mediasmart (Affle)
Nikhil is a is a seasoned MarTech leader with over 14 years of experience in marketing and technology. We explore the evolution and future of the addressable television space in this conversation.
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Nikhil Kumar, Chief Growth Officer, Mediasmart
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Evolution of business and new technologies in the Advertising Space with Newton (Affle)
Viraj Sinh is an adtech veteran and has been at Affle for over 11 years, where he has played a pivotal role in driving global expansion of Affle’s MAAS Platform. We caught up with him to understand the evolution of marketing priorities and how Affle is placed to power this.
Catch the conversation here
Viraj Sinh, Co-Founder & Chief of Strategic Initiative, Newtown
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Opportunities & Challenges of the CTV space by Mediasmart
CTV, which was until recently seen as an alternative to linear TV, has now emerged from the shadows and cemented its place as a device of choice for Indian audiences to consume content. We follow the trail of CTV viewership further into the country with an eye opening conversation with Noelia Amoedo and Nikhil Kumar from mediasmart.
Noelia Amoedo, CEO, Mediasmart
Nikhil Kumar, VP India, SEA & ME, Mediasmart
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InConversation with Avinash Jhangiani
Can ‘Serious Play’ be a growth driver and a workplace enabler for leadership? Find out more about a style of leadership that has proved effective time and again, in our conversation with Dr. Avinash Jhangiani, Founder & CEO, Author, Play2Transform Group
Avinash Jhangiani, Founder & CEO, Author, Play2Transform Group
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InConversation with Ramesh Menon
In conversation with Ramesh Menon, Retail & Media veteran, Ex CEO, Wingreens (all text only, no logos), on the startup ecosystem and the D2C race in India. Catch the do’s and don’ts of this fast paced world in this conversations.
Ramesh Menon, Retail & Media veteran, Ex CEO, Wingreens
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Yum! Brands on their Customer Experience Strategy
Omnichannel CX in the quick service restaurant space is interesting, as it created inter-operability between the online & offline stores. Yum! Brands has done some interesting innovations in this space that they share with ad:tech.
Manish Guptaa, Director - Digital & Technology, Yum! Brands
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The D2C Journey of Marks & Spencer
The iconic brand Marks & Spencer went all out to capture the benefits of pandemic and post-pandemic user behaviour while building on rich first party data assets and a unique user-base.
Abhishek Lal, Head of eCommerce, Marks & Spencer
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The Workday consumer has Logged In
Remote working has created a dramatic shifts in consumer behaviors, needs, and beliefs that can inspire powerful insights and drive your business. Ad:tech spoke with Nick Seckold about how marketers can use these insights.
Nick Seckold, Regional Vice President APAC, Microsoft Advertising
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Almost 70% of Consumer Time is spent on Open Web
Tej speaks with ad:tech about the inherent contradiction between consumer time spent and marketing budgets, alternative identifiers, the growth of programmatic marketing and so on.
Tejinder Gill, General Manager, The Trade Desk, India
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ad:tech talks about The Future of TV
ad:tech had an in-depth conversation with Prabhvir Singh on the future of television media buying and how digital is revolutionizing this space by bringing in connected television inventory. Buying your favourite television spots is now possible at a fraction of the price!
Prabhvir Sahmey, Senior Director India and SEA, Samsung Ads
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Non-English Marketing is NOT Regional Marketing?
Catch Rubeena Singh, Country Manager, Josh to get insights on:
- The rise of short video
- Relatable story telling
- eCommerce & live streaming opportunities
- Influencer marketing & Language marketing... and much more!
Rubeena Singh, Country Manager, Josh
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Profit as a Service
Today we have with us, a serial entrepreneur and one of the most respected names in the advertising world – Vivek Bhargav, Co-founder, Profit Wheel. I think many of us know him better as the CEO of iProspect India, that is Denstu Performance group. His latest venture Profit wheel is an adtech SAAS company that aims to connect he adtech and martech worlds.
Vivek Bhargava, Founder & CEO, ProfitWheel
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Content and People are the center point at Discovery
As the market for OTT players and data led publisher services heats up, ad:tech had a candid conversation with Megha Tata on; Content consumption behavior changes, Discovery’s strategy and approach to the OTT business, Focus on regional content, Role of publishers in a cookie-less world, Role of business and leaders in the pandemic…and much more!
Megha Tata, Managing Director South Asia, Discovery
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Search, Display, OOH, Video and now AUDIO
ad:tech caught up with him to chat about, the future of Spotify and the Audio business in India, formats, creatives, measurement of Audio ads, the Audience & their mindspace and much more.
Arjun Kolady, Head of Sale, Spotify
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Can the Luxury Market withstand another pandemic wave?
Catch Richa Singh in an insightful discussion with ad:tech where she spoke about:- The economic downturn and its effect on the Luxury Market, Resilience, Empathy and Growth even in tough market conditions, Building on new channels based on consumer behavior, Digital initiatives in the Luxury segment, Sustainability and NDC’s views on it….. and much more!
Richa Singh, Managing Director India, Natural Diamond Council
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Ecommerce gains, D2C, Consumer Behavior vs Search Behavior
Catch Simon Kemp as he discusses: - The value of Shoppable Content | D2C strategies | Optimization of a Marketer’s toolkit | In-housing of programmatic marketing…. and much more!
Simon Kemp, Founder & CEO, Kepios
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Positivity in adversity
Catch Kabeer Chaudhary as he speaks with ad:tech about all things digital including: 2020 learnings | Agency business and a new outlook | Technology and eCommerce | Cookie-less and privacy first world… and lots more
Kabeer Chaudhary, MANAGING PARTNER APAC AT M&C SAATCHI PERFORMANCE
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The Digital Shift
ad:tech caught up him to talk about the Dentsu re-org, role of data, privacy, technology, the Digital Shift in the Industry and much more…
Ashish Bhasin, CEO Asia Pacific & Chairman India, Dentsu
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What changed in Marketing 2021, with Babita Baruah, GTB (WPP)
Known for her lucidity of thought and eloquence of speech, Babita Baruah, Managing Partner, GTB (WPP Group) talks about how the world of marketing and advertising shifted in 2021, post the dynamics of 2020, and why.
Babita Baruah, Managing Partner, GTB (WPP Group)
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Confident Brands think in terms of Centuries
Catch this video where Shubransgu Singh talks with ad:tech about, Passion Brands, The Digital Shift at Royal Enfield, Gen Z , Gen Y and Women in the riding community, Co-creation as a means of brand development, Attribution and much more!
Shubranshu Singh, Global Head - Brand & Marketing, Royal Enfield
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Pubmatic’s journey & Future of Programmatic
In an exclusive chat with ad:tech India, Rajeev talks about Data & Privacy for Consumers, Connected TV & OTT for Media Spends, Trust & Transparency for Advertisers & Consolidation of Tech Spends by Agencies and much more…
Rajeev Goel, Founder & CEO, Pubmatic
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A Conundrum for New D2C Brands
Catch Vinay Singh as he talks us through the ins and outs of business, particularly in the D2C model. We discuss, Business Planning for D2C entrepreneurs, categories that work in D2C model, social media and its role in business, the Future of Retail….. and much more!
Vinay Singh, Founding Partner, Fireside Ventures
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Believable Brands - Walk the Talk
Hear what Santosh Desai has to say about biggest consumer trends that will force us to rethink marketing and how Brands need to change their strategies to meet the evolving expectations of consumers. The role of Video, OTT and Connected TV, and where its headed in 2021 & the communication strategies for GenZ …. and much more!
Santosh Desai, MD & CEO, Futurebrands India Author & Social Commentator
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The Future does not Fit in the Containers of the Past
Hear Rishad Tobaccowala as he talks about Significant Marketing Shifts required for thriving in 2021, The Big Data Jungle and how to Navigate it, The case for OTT Platforms and Multi-channel functionalities of Retail Direct to Consumer in the World of Experiential Marketing…. and lots more!
Rishaad Tobaccowala, Senior Advisor, Publicis Groupe
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Explore the emerging Martech plot lines for 2021
Catch his vision of 2021 and the massive opportunities he foresees in Data, D2C, Holistic Measurement, Addressable TV and Martech Mergers & Acquisitions.
Terence Kawaja, Founder & CEO
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Tanishq, Nike, Tata Tea – What have brands done right in 2020?
A candid conversation with Karthik Nagarajan on empathy, creativity and social causes in 2020 and beyond
Karthik Nagarajan, Chief Content Officer, Wavemaker
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Irene Joshy on the changing consumer trends and behavior
Hear Irene Joshy to understand consumer behavior and strategies on how brands are thrived in 2020
Irene Joshy, Regional Creative Head APAC, Kantar Insights
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A conversation on Marketing, Technology and Business Priorities 2021
Catch Unny Radhakrishnan talking about Cookie & Data alternatives, Content Marketing at scale, Digital Transformation and the role of agencies
Unny Radhakrishnan, CEO, Digitas
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Holistic & Unified Audience View (Online + Offline) – A vision shared and executed by Affle & Mediasmart
We met with leaders of both companies to talk about this merger and the products it will bring to market. We future-gazed in-depth, with Anuj Kumar and Noelia Amoedo, as they spoke about seamless marketing strategies, one view of the consumer as they moved through a brand’s online and offline channels, in-store measurement, connected television and its opportunities, consumer trends in 2020, cookie-less future and its alternatives, their vision for this combined entity and much more!
Anuj Kumar, Co-Founder, Chief Revenue & Operating Officer, Affle and Noelia Amoedo, CEO, mediasmart
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Dyson machines are bought, not sold
Catch Nikhil Rastogi as he lays bare the Dyson D2C strategy, eCommerce, Consumer Connect, influencer marketing, and of course, his Wishlist for marketing technologies he wants to explore.
Nikhil Rastogi, Commercial Director
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Decoding the D2C strategy for Mondelez, Data, Privacy, Empathy and more
ad:tech caught up with Anjali to talk about their famous 2020 Diwali campaign, Personalization and empathy at scale, plans for 2021, Data & Privacy agenda, D2C strategies that they have adopted and much more.
Anjali Madan, Consumer Experience Lead – India & Bangladesh
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From Beauty to BeautyTech, How L'Oréal navigated 2020 and opportunities ahead
ad:tech met with Neel Pandya to discuss: - 2020 challenges - Beauty Tech - Video marketing - Influence of Online on Offline media and vice versa - Priorities for 2021 - Biggest marketing challenge
Neel Pandya, National Head of Media, L'Oréal
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Building a Global Brand in India
Catch Meghana talk about identifying gap to build a business and taking Indian brands global.
Meghana Narayan, Co-Founder, Slurrp Farm
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#Businesstalk on D2C, eCommerce, Business expansion plans with Manna Foods
Hear Murugan talk about how 2020 has been an inflexion point for the food business and how the consumer awareness towards food hygiene and healthy eating has impacted the brand and the industry.
Murugan Narayanswamy, Executive Director & CEO Southern Healthfoods Pvt Ltd
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#MarketingTalk with Chirag Taneja on D2C industry is changing with the changing times
Understand the various implications of the lockdown on the D2C business and his plans to move forward
Chirag Taneja, CRO, Bombay Shaving Company
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#VocalforLocal with Sunil Raina
Catch Sunil Raina talking about Lava Mobile’s ‘Proudly Indian’ imitative and their journey in innovation, digital transportation and marketing to tier 2 & 3 cities in India and FOR India
