“SHARE OF CULTURE” – AND WHY BRANDS NEED IT MOST NOW
3:30PM - 5:00PM 3:30PM - 5:00PMINTRO
Join us for exciting conversations on helping Brands understand the Post 2020 Consumer and explore what they can do to create short and long term brand visibility by leveraging Cultural Relevance as a new metric for success
3:30PM - 3:50PM 3:30PM - 3:50PMCONDÉ NAST & ‘SHARE OF CULTURE’
The origin of ‘Share of Culture’, a look at the metrics that make up its framework, and how they define a new measure for long-term brand visibility.
3:50PM - 4:20PM 3:50PM - 4:20PMBRANDS ON STRATEGIC PIVOTS
A conversation with brands on “2020”; strategy shifts they undertook to help them build stronger business models, develop sharper consumer focus and grow deeper consumer loyalty; and what they did to rebound from the crisis.
4:20PM - 4:50PM 4:20PM - 4:50PMBRANDS & CULTURE
A conversation on how brands can act as cultural anchors and harbingers, focusing on the power of the narrative to help build newer ways to cope and reconnect. This session explores the role of creativity and technology in the ‘Share of Culture’ framework, and how brands are reinventing products and communication strategies to integrate themselves into the empty spaces left by the collective displacement brought on by 2020.
4:50PM - 5:20PM 4:50PM - 5:20PMA FIRESIDE CHAT
Celebrity influencer Radhika Apte opens up to advertising stalwart Ashish Bhasin on how she approaches building a personal brand, what her fans and followers identify with, the factors she weighs in before working with brands, and, ultimately, how this translates into branded partnerships.
