For the past few decades, technological change has provided marketers new tools and channels to reach customers. The aggregation of consumers on social media platforms has shifted traditional advertising dollars. In addition, the ubiquity of smartphones has made it easier to collect personalized data on consumers allowing marketing departments to surface much more relevant ads or messages to individuals. So, what is the next platform marketers might flock to? It’s likely to be the camera.
A deep dive into an expeditious marketing world and what are the various innovative + creative approaches brands leveraged with the help of social media that have yielded positive gains.