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AD:TECH TALKS #ADTECHIN

#11:00AM - 12:40PM
THE NEW WORLD

11:00AM - 12:40PMTHE NEW WORLD

As we all are in a never-before situation of social distancing and it’s more than ever essential to find ways to stay connected, kick – start conversations in the community and enables business. As they say, the show must go on and to do the same, we are excited to present ad:tech talks – a Webinar Series by ad:tech. This series aims to uncover “now practices” being adopted by brands globally and the emerging tech that is catalyzing change. We bring you some well-known marketing veterans & leaders to talk about how brands are re-strategizing to adapt to the needs of “THE NEW WORLD.”

#11:00AM - 11:40AM
SESSION 1

11:00AM - 11:40AMTATA STORIES : INSPIRING TALES FOR CHALLENGING TIMES

Harish Bhat is Brand Custodian at Tata Sons and author of the bestselling book “Tata Log”. He believes that in these difficult and uncertain times, it sometimes helps us to engage with simple, true and inspiring stories which elevate us. Therefore, in this webinar, he will narrate a few inspiring stories from the history of the Tata Group, which he hopes will make each of us reflect on our own businesses, roles and, most importantly, on the future. Harish is also a big believer in the power of reading, so towards the end of the webinar, he will also put forward to us a few of his favourite reading recommendations.

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HARISH BHAT
BRAND CUSTODIAN, TATA SONS AND AUTHOR OF 'THE CURIOUS MARKETER' & 'TATA LOG'
#12:00PM - 12:40PM
SESSION 2

12:00PM - 12:40PMADVERTISING IN THE NEW WORLD

These are uncertain times. COVID-19 has stoked anxiety and fear in consumers across economic and demographic divisions, disrupting the way agencies and brands approach marketing.

In this session we discuss:​

How will consumer behavior evolved over the next 90 days, and in the post-Covid era?
What are the most important online and offline consumption trends that we need to be cognizant of?
What should brands & agencies be doing now, and prepared for post the Covid crisis?

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BABITA BARUAH
MANAGING PARTNER
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SUMEET SINGH
CHIEF MARKETING OFFICER
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SIDDHARTH PURI
CO-FOUNDER & CEO
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SOUMYA MOHANTY
MANAGING DIRECTOR & CHIEF CLIENT OFFICER